🔴 Free workshop recording

Watch me reposition my own brand, start to finish.

My website had been advertising services I stopped offering years ago. So I did the thing I tell clients to do: I went back to positioning first, and I ran my full method on my own brand, AI-amplified the whole way.

This session is that whole process, opened up. You'll see how I:

✦ Chose which positioning frameworks to trust before I let AI near the project.

✦ Dug through nine sources to work out what I actually sell, and the value clients actually get.

✦ Turned all of it into one clear position and a reusable messaging framework, then rewrote my website from it.

✦ Saw where AI did the heavy lifting, versus where my own judgment had to lead.

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What you get the moment you sign up

The full session, plus the resources I used to run it, arrive to you right after you sign up – no need to wait for a date on the calendar.

The full recording of the workshop

The whole hour+ of the session, to watch or skim whenever it suits you. Keep it at hand and reference it when you're doing the work.

My positioning framework picks

The frameworks I trust and when to reach for each. You get a link to every one, and in the session I show which to use when.

The sample prompts I used

Cleaned-up versions of many of my project prompts, in the order I ran them, starting with the one that sets the AI's quality standard.


And then, every Friday: my newsletter (only if you want to keep getting it). Practical marketing and AI strategy for people who want to grow, worked out in the open as I go. It's where this kind of thinking shows up first.