Content not displayed right? View it in your browser. Was this forwarded to you? Get your own subscription! "39.2% decrease," the LinkedIn Analytics dashboard screams at me in red. The past few weeks have been a tough ride. Most marketers and creators on the platform look in horror as their impression counts drop, even with good engagement. An analysis from experts I trust reports a 40% drop on average, so I'm apparently smack-dab in the middle of the bell curve. You don't need to be...
4 months ago • 4 min read
Content not displayed right? View it in your browser. Was this forwarded to you? Get your own subscription! I'm a productivity geek with tons of experience in optimizing personal and team workflows. And this is a problem. I've always recognized inefficiencies and tried to eliminate them. But as tech becomes more powerful, we seem to reach a point where "optimizing" requires us to sacrifice a part of our humanity. There are simple examples of optimization gone wrong. The other day, I received...
4 months ago • 4 min read
Content not displayed right? View it in your browser. Was this forwarded to you? Get your own subscription! I recently revisited one of my best-performing blog posts and was reminded of a question I often get asked. Why do you describe things in so much detail? To be clear, this isn't a quip about my writing being boring or overly verbose. It's about a common fear content marketers seem to have, especially (but not only) in service businesses. What if, after reading your detailed blog post,...
4 months ago • 4 min read
Content not displayed right? View it in your browser. Was this forwarded to you? Get your own subscription! If I had a magic wand, I'd love to dispel one myth about personal branding – and content marketing, in a wider sense. I'd often tell people that they need to talk about their brand on a daily basis. I often get one very specific type of pushback: "Oh no," people would say, "I don't want to be too aggressive and promotional." That's entirely not my point. Talking about your brand can...
5 months ago • 4 min read